Akira ENEM

Complete redesign of the landing page focusing on content updates, improving the user experience, and increasing the perceived value of the platform.

Figma

Redesign

Wireframes

Web Design

Project Overview

The previous landing page had inconsistencies between communication and the actual product. There were sections with “coming soon” and demonstrations of features that did not exist on the platform, which created misalignment and potential loss of credibility.

The goal of the redesign was to align promise and delivery, improve the user experience, and better structure the communication of the platform's actual features.

01 | The Problem

Why wasn't the landing performing strategically?

The previous version had an excess of visual blocks without clear hierarchy and communicated features that were not yet available.

Misalignment between marketing and product: “coming soon” elements generated expectations without concrete delivery.

Inconsistent demonstrations: some screens displayed nonexistent functionalities.

Lack of explanatory depth: the platform's proposal was not detailed enough to support decision-making.

02 | The Strategy

Redesigning for Coherence, Clarity, and Value

The redesign was conducted with a focus on three main fronts: alignment with the actual product, improvement of visual hierarchy, and deepening education.
First, I removed all unimplemented promises and reorganized the content based on existing functionalities. This strengthened credibility and reduced noise.
Next, I restructured the page hierarchy, reducing visual pollution and better organizing the blocks to facilitate scanability and progressive reading.

Articles as a Strategic Differential

The redesign was conducted with a focus on three main fronts: alignment with the actual product, improvement of visual hierarchy, and deepening education.

First, I removed all unimplemented promises and reorganized the content based on existing functionalities. This strengthened credibility and reduced noise.

Next, I restructured the page hierarchy, reducing visual pollution and better organizing the blocks to facilitate scanability and progressive reading.

Articles as a Strategic Differential

Utilizei pesos e tamanhos diferentes da fonte principal para toda Landing Page. Utilizei as cores principais da logo, removendo outras cores que estavam presentes anteriormente, que não conversavam com a marca.

Articles as a Strategic Differential

Finally, I added two new strategic layers of value:
the “Explore Features” section, inspired by the Notion guide, to explain functionalities in a more didactic way;
and the “Julius's Blog,” inspired by the Duolingo blog, adding educational content about study methods, reinforcing authority and retention.

The landing page is no longer just promotional but has also become educational.

Articles as a Strategic Differential

03 | The Solution

Updated and Trust-Oriented Landing Page

A nova Landing foi reconstruída com foco em coerência entre comunicação e produto real. Todas as promessas não implementadas foram removidas, eliminando ruído e fortalecendo a credibilidade da marca. A arquitetura da página foi reorganizada para melhorar hierarquia visual e compreensão, tornando a navegação mais fluida e intuitiva.

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The new landing page has been rebuilt with a focus on coherence between communication and the actual product. All unimplemented promises have been removed, eliminating noise and strengthening the brand's credibility. The page architecture has been reorganized to improve visual hierarchy and scanability, making navigation smoother and more intuitive.
The "Explore Features" section has been incorporated to didactically detail existing functionalities, allowing the user to clearly understand the platform's value. Additionally, the creation of the "Julius Blog" has added a strategic educational layer, enhancing the perception of authority and increasing the time spent on the page.
The result is a more transparent, structured, and trust-oriented landing page, which supports the platform's proposal with clarity and depth.

04 | O resultado

Impacto da Reestruturação

A nova estrutura da landing page permite acompanhar de forma mais precisa indicadores de desempenho como taxa de conversão, cliques em CTAs, tempo médio na página e taxa de rejeição. A reorganização da página torna possível avaliar com mais clareza o comportamento do usuário e identificar pontos de otimização na jornada.

A simplificação do layout e a reorganização das informações tornam a proposta da plataforma mais fácil de entender, reduzindo dúvidas e facilitando a tomada de decisão. A comunicação passa a ser mais direta e alinhada ao produto, contribuindo para uma experiência mais intuitiva e com menor carga cognitiva.

Como resultado esperado, a landing se torna mais eficiente na conversão de visitantes em usuários, com uma jornada mais clara e orientada à ação. A melhora na compreensão da proposta, aliada a uma estrutura mais organizada, tende a aumentar o engajamento e o aproveitamento do tráfego gerado.